ENTREPRENEURS : Papa Oyeyemi : The Founder Of Maxivive The Menswear Brand

By Motionviu Papa Oyeyemi is the founder of Maxivive, a Nigerian alternative menswear brand. It is a budding one to look out for. In this interview we shed more light on the man behind the brand. Papa Oyeyemi introduce Himself and His brand and said my name is Papa Oyeyemi, and I’m a child and family psychologist. Fashion design for me is innate. I created Maxivive, my fashion brand, at the age of 15 from nothing to where it is now. Maxivive has garnered its recognition in the Nigerian fashion market as a very innovative, edgy, storytelling brand. Papa Oyeyemi talks about His inspiration behind His aesthetic and general design process and said i draw inspiration from a wide spectrum of ideas. From every single thing on planet earth to space and beyond. Each inspiration determines a different design or thought process but all in all returns me to an end point which is my product “Design”. From initialization to conceptualization to sketching of my designs which might be followed or preceded (as the case may be) with production/sourcing of fabrics to pattern drafting to choice of trimming….. The list is endless. Papa Oyeyemi also said Mxvv, as my diffusion line is called, is a sport luxe extension of Maxivive. Mxvv was created to fix our lack of indigenous sport brand in this market. And it’s been doing just that. Papa Oyeyemi said the responses are great. I mean, for people to copy within the shortest time, its means it is a success. I’m glad I started that. Papa Oyeyemi said i will like to say that, Maxivive is on a league of its own. There’s no other brand doing what we are doing in this market. We are doing amazingly well on that line. Papa Oyeyemi talks about some of the challenges He faced as a designer in the Nigerian fashion industry and how He has been able to overcome them and said to be honest, i have personally faced a million and one challenges to get to where I am today. It took me 9 years to get here. I mean is it the national challenges or the societal challenges or Nepotism in fashion? But having a focus and never giving up has been my tiny little weapons. Papa Oyeyemi talks about what people should expect from Him in His next collection and said clothes… Lol.

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